That makes more sense!” Or maybe they wouldn’t, and I would lose the sale. Of course, then I would go into the song and dance of describing my service, and how it really starts four weeks out, and after I rambled on and on for ten minutes, maybe the potential client would say, “Oh, I understand. When I was calling my coordination services “Day-Of”, it was a very hard sell to convince someone to pay me $2,000 for what I was calling ONE DAY of work. I have spoken about this many times over the last few months, and every single time I ask the same questions: “How many of you call your service “Day-Of” but actually start working with your clients four weeks before their wedding?” Or, “How many of you call your services “Month-Of”, but actually start working six weeks prior to the wedding?”ĭo you see what’s wrong with this language?īy calling our services something they are not, we are shortchanging ourselves and our clients! You are selling a falsehood and in the process, undermining your worth, talents, and profitability. I know a lot of planners reading this right now are thinking, “Girl, you have lost it! Of course, it exists! It’s on my website!” There is no such thing as Day-Of Coordination. There is something that has been on my mind and my heart for a while now, and it’s time we all started talking about it.

Wedding Planners, let’s get serious for a minute.

Dalo automotive